In 2010, Maxwell-Baynes Real Estate were invited to join the most successful luxury real estate brand in the world (by volume and financial performance) – Christies International Real Estate (CIRE).
Maxwell-Baynes Real Estate represents the Christie’s brand in the South West of France centred on the city of Bordeaux. Since each affiliate of Christie’s International Real Estate is invited and then approved following extensive “Know Your Customer” (KYC) investigations it generates considerable confidence amongst us all as affiliates when we have the opportunity to work with each other.
Each affiliate represents their specific geographic market as a local expert in a global family affiliation. However, it is true that some affiliates have a particular link due to the movement of clients between their locations. For example, Maxwell-Baynes Real Estate is particularly linked to the CIRE affiliate in Biarritz: Cote Ouest. Other locations that share clients with Maxwell-Baynes Real Estate are London, Paris, New York the Cote D’Azur, Holland, Switzerland and Portugal.
Each year all of the owners of each CIRE affiliate meet in a “host” city that is home to one of the affiliates. Over the years, conferences have been held London, Los Angeles, Barcelona, Paris and Dublin. This year however, the conference was hosted by ‘ReMind Group’ based in Buenos Aires, Argentina. The invitation-only event for network leadership took place at The Four Seasons Hotel February 4 – 6, 2018.
Highlights of the conference program included an overview of the global economic landscape from “The Bowtie Economist”, Dr. Elliot Eisenberg, followed by a network panel on the geopolitical landscape and the ways in which it is impacting the luxury real estate market. Digital marketing expert Brent Trimble of iQuanti provided insights into reaching affluent audiences online, and Jim Abbott from the FBI’s Money Laundering Unit discussed cybersecurity in the real estate industry.
“The agenda was rich in information relevant to the luxury real estate industry: online marketing, cybersecurity and how to anticipate opportunities in today’s economic arena,” says Dan Conn, Chief Executive Officer of Christie’s International Real Estate.
“Network leaders explored diverse topics, including best practices in brokerage operations and marketing, corporate social responsibility, and ways for network members to leverage global opportunities in their local markets.”
Michael Baynes was invited to participate on the social responsibility panel and contributed some of his experiences with the Maxwell-Baynes Real Estate child sponsorship charity partners Compassion International. The conference also provided updates on the Christie’s auction house, Christie’s International Real Estate, and the latest in the suite of services available to Affiliates to fully leverage Christie’s global reach and marketing power.
Breakout sessions explored opportunities and challenges of technology in real estate, coping with the aftermath of disasters, and new opportunities for network clients in luxury developments located in prime global destinations at which Michael Baynes was invited to speak on the projects that Maxwell-Baynes Real Estate are involved in, in Bordeaux. Time was also reserved for all-important networking set within some of this historic city’s most spectacular locations.
ReMind Group, the network’s exclusive Affiliate in Buenos Aires, hosted an opening cocktail reception at the Yacht Club Puerto Madero, and dinner at the elegant archeological site, El Zanjón, offered a journey into the origins of the Buenos Aires and the history of tango. The 2017 Affiliate of the Year awards ceremony took place at Alvear Palace Hotel, an icon of Belle Époque grandeur since 1932. Watch this video to get the essence of this great event.
Karin Maxwell – co-founder and executive partner said, “One thing that luxury real estate markets all have in common is that they are served by outstanding professionals seeking to employ best practices for their clients – this was as evident as ever in Buenos Aires.”
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