Maxwell-Baynes of Bordeaux, France, named Affiliate of the Year in the Medium Market category by Christie’s International Real Estate
Paris, France (April, 2019) — Christie’s International Real Estate, the world’s leading luxury real estate network, honored Maxwell-Baynes the parent brand for Maxwell-Baynes Real Estate and Vineyard-Bordeaux as winner of the esteemed Affiliate of the Year award in the Medium Market category, determined by a population size between 275,000 and 1,750,000. The ceremony took place last week at the culmination of the Annual Global Conference in Paris, France. Co-owners Karin Maxwell and Michael Baynes accepted the crystal obelisk trophy at a black-tie dinner at the exquisite Palace of Versailles in the Gallery of Great Battles, a venue not open to the general public, making the evening all the more special. Mr. Baynes and Ms. Maxwell were unaware of their win until that evening’s announcement by Charlotte Delaney, a director of Christie’s International Real Estate, before a crowded room of network colleagues.
Four awards are given each year, one each in the small, medium and large market categories with the top honor bestowed to the overall winner regardless of market size. Criteria used in determining the four winners were overall business innovation, market leadership, passion to succeed in the local and global marketplace under the Christie’s International Real Estate brand, and collaboration with network colleagues and Christie’s art auction house specialists. Maxwell-Baynes has excelled in every category.
Noted Ms. Delaney in presenting the award: “Maxwell-Baynes and Vineyards-Bordeaux has for eight years been the network’s expert on vineyard sales. The firm joined Christie’s International Real Estate at a pivotal point in growing the business and last year dominated the Bordeaux vineyard market achieving three times the sales volume of its nearest competitor. In 2018, the company also posted a record with the €9 million sale of Château de Cadillac, one of the region’s seminal vineyards, also setting a record for price per hectare for vines. The buyer was introduced by Christie’s International Real Estate.”
Maxwell-Baynes is a long-time sponsor of Vin Expo, one of the world’s largest wine fairs, hosting a booth with wines and Christie’s International Real Estate marketing materials on prominent display. The company also invites Christie’s wine specialists to attend, even offering them meeting space at Maxwell-Baynes’s newly opened building in a premier location in the Bordeaux city center between the Opera and the Grand Hotel. Here Christie’s experts liaise with local wine clients, many of whom were referred to the art auction house by the Maxwell-Baynes luxury real estate team in Bordeaux.
As the network’s expert in vineyard and wine news, the company is frequently sought out for commentary to press outlets such as the Financial Times, Decanter Magazine and Bloomberg, always citing the affiliation with Christie’s International Real Estate.
Karin Maxwell said: “we want to make special note of our outstanding team of agents, both at Maxwell-Baynes Real Estate and Vineyards-Bordeaux who have played a big part of this award. Michael and I thank you.”